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Google Domination | Illuminating SEO
- By Illuminating SEO
- Published 03/4/2009
- Search Engine Optimization
- Unrated
Email marketing is not a necessary component of web 2.0 marketing, but it can make you a lot of money. One thing you may have noticed on my web pages is that I always have an opt-in form where you can sign up to my mailing list. I like to be able to connect with people after they have left my webpage, so I can sell more products to them, or convince them to purchase a product that they chose not to purchase at the time.
Email marketing is quite simple, although it does require a monthly fee of around $20 for an autoresponder. I personally use Aweber as my autoresponder for my email marketing. It has a high deliverability rate and you get an unlimited number of lists and people. There are also email templates if you want to use them. I know many other people recommend Aweber, and in my opinion it is definitely worth the $20/month. However, if you are new to this process, you may want to wait until you understand the rest of the process before you begin email marketing.
What you do with email marketing is you have an opt-in form located on somewhere on your website; preferably on every page. Your goal is to get everyone who visits your website signs up for your list. This can be done by offering a bonus report for opting in, or any sort of bonus for opting in. You also want to draw attention to your opt-in form by mentioning it in your posts or on your pages.
Once people opt-in to your email list, then you should send
them their bonus, and welcome them to your list. The key to making money out of your list is to be kind to them. The people on your list are REAL PEOPLE, so treat them like they are.
Email your list about once a week. Send them free information about whatever they signed up for. If they signed up for your list on a site about weight loss, then send them free weight loss tips and information. If they signed up on a site about dog training, send them free tips about dog training.
Don’t send them product offers every day. You will simply annoy your list and your unsubscribe rate will be incredibly high. If you share with them free information once or twice a week and you send them a product offer once per month, then they are much more likely to purchase the products you recommend. Of course, that is only if the information you share is valuable. If you give them free information that is completely useless and can be found anywhere, then they will not listen to you when you tell them to purchase.
Treat your list with respect, and they usually reward you with about $1/month per person on your list on average, according to studies done by other marketers. If you have a list of 500 people, then you could easily make back the $20/month you pay for the autoresponder. If you get a list of 20,000 people, you do the math.
At the end of this report I recommend a product that shows you how to write great emails that convince people to buy. It is free, and I have used it to make a quite a nice chunk of money from a VERY small list.
Email marketing is quite simple, although it does require a monthly fee of around $20 for an autoresponder. I personally use Aweber as my autoresponder for my email marketing. It has a high deliverability rate and you get an unlimited number of lists and people. There are also email templates if you want to use them. I know many other people recommend Aweber, and in my opinion it is definitely worth the $20/month. However, if you are new to this process, you may want to wait until you understand the rest of the process before you begin email marketing.
What you do with email marketing is you have an opt-in form located on somewhere on your website; preferably on every page. Your goal is to get everyone who visits your website signs up for your list. This can be done by offering a bonus report for opting in, or any sort of bonus for opting in. You also want to draw attention to your opt-in form by mentioning it in your posts or on your pages.
Once people opt-in to your email list, then you should send
Email your list about once a week. Send them free information about whatever they signed up for. If they signed up for your list on a site about weight loss, then send them free weight loss tips and information. If they signed up on a site about dog training, send them free tips about dog training.
Don’t send them product offers every day. You will simply annoy your list and your unsubscribe rate will be incredibly high. If you share with them free information once or twice a week and you send them a product offer once per month, then they are much more likely to purchase the products you recommend. Of course, that is only if the information you share is valuable. If you give them free information that is completely useless and can be found anywhere, then they will not listen to you when you tell them to purchase.
Treat your list with respect, and they usually reward you with about $1/month per person on your list on average, according to studies done by other marketers. If you have a list of 500 people, then you could easily make back the $20/month you pay for the autoresponder. If you get a list of 20,000 people, you do the math.
At the end of this report I recommend a product that shows you how to write great emails that convince people to buy. It is free, and I have used it to make a quite a nice chunk of money from a VERY small list.
